After the announcement of Salesforce Ventures investing an astonishing $300 million in Automattic last week, I wrote extensively on the topic and in particular the impact on potential strategic partnership between Salesforce and Automattic, given that WCM is still a gap in their portfolio. I concluded (and other smart folks in the industry agreed) that: […]
Well, the most exciting news in WCM in a while has dropped today, with the announcement that Salesforce Ventures is investing $300 million in Automattic (aka WordPress) for a valuation of $3 billion dollars. For comparison, any other WCM vendor has been valued at far less than this in the past. Most recently, the big […]
(Alternatively, why are WCM systems – particularly headless ones – not embedding this stuff yesterday? Comments welcome!) First, a little background for those unfamiliar with schema.org. This spartan (ugly?) website hides some very powerful technology and concepts. It’s a open community project started by various tech leaders to codify structured data for very common use […]
At the time this news broke, myself (and every other WCM vendor that wasn’t Adobe) were inhaling sharply, thanking our lucky stars it wasn’t our software or client. Now, to be fair, Adobe AEM is a well-regarded platform. Was it right for this client? Maybe. But far too often the technology is thought to have […]
Two analyst firms have put out some predictions for the future of WCM earlier this year; Mark Grannan from Forrester wrote a report entitled “Coming Soon: Agile Content Curation And Orchestration Will Redefine CMS” with the catchy subtitle “It’s The End Of Web CMS As We Know It (And I Feel Fine)”. There is a […]
Following my post on CMP, Shafqat Islam, the CEO of NewsCred, one of the notable vendors in the space wrote the following comments: In a couple months there will only be one pure play CMP vendor left standing. Everyone else will be acquired, out of business, or a zombie company. Sad truth about the category. […]
About three months ago, Ryan Skinner – the Forrester analyst for B2C marketing professions – wrote a long (25 tweet!) thread about Content Marketing Platforms (CMP): I won’t repeat the entire thread, because you can read it for yourself directly from Ryan, but it does do a good job breaking down the current state of […]
I ended my 8-year tenure at Sitecore last week. One of the best parts of the job was doing a lot of market analysis, hardcore strategy work and getting to regularly chat and work with some of the best implementation partners in the industry. One of the worst parts of this was the fact that […]