Mark Demeny

  • Home
  • About

Customer Data Platforms

Church interior
Customer Data Platforms

2020 Year in review (Part 1)

Clearly, 2020 has been a year unlike any other (at least in my working lifetime). Interestingly, while the “real world” has been turned upside down by the covid-19 pandemic, much of the marketing technology landscape remains either unchanged, or accelerated. Let’s start by looking back… 2020 predictions revisited In September Read more…

By Mark, 1 yearNovember 30, 2020 ago
Customer Data Platforms

Vertical acquisition and integration is the new martech play

Earlier this year, McDonalds paid $300 million dollars for Dynamic Yield, a somewhat surprising fit for a fast-food giant and a tech company known for dynamic pricing and personalization. Just this week, MasterCard acquired SessionM, a Customer Data Platform (CDP)/loyalty program vendor (value disclosed, but based on $100 million in Read more…

By Mark, 3 yearsOctober 25, 2019 ago
Contact
mdemeny@gmail.com

All blog photos are taken by myself and posted to my Flickr stream.https://www.thehomexpert.net/

Search
Topics
acquia (7) adobe (11) AEM (2) agile (1) apple (1) ARC Publishing (1) automattic (5) bloomreach (4) cdp (2) clickbait (1) cmp (3) compintel (1) contentful (10) content marketing (1) content modelling (1) contentstack (7) content strategy (1) cx (1) dmp (1) episerver (4) gatsby (1) headless (3) hubspot (3) hybris (1) magento (1) martech (1) nacelle (2) newscred (1) patagonia (1) roku (1) salesforce (7) SAP (3) schema.org (1) SessionM (1) shogun (2) shopify (1) showpad (2) sitecore (10) skyword (1) social (1) stackie (1) tealium (1) wcm (8) wix (4) wordpress (2)
  • About
  • Newsletter sign-up
Hestia | Developed by ThemeIsle