Customer Data Platforms Web Content Management

November Updates

MACH and J. Boye social night in Toronto – November 21st. I will be in Toronto on November 21st. to attend a J. Boye CMS Experts group in person. It has been quite some time since I’ve been to one, so I’m looking forward to seeing Janus and friends. Following this event, we’ll be at […]

Customer Data Platforms Customer Experience Web Content Management

2020 Year in review (Part 1)

Clearly, 2020 has been a year unlike any other (at least in my working lifetime). Interestingly, while the “real world” has been turned upside down by the covid-19 pandemic, much of the marketing technology landscape remains either unchanged, or accelerated. Let’s start by looking back… 2020 predictions revisited In September 2019, I wrote a post […]

Customer Data Platforms

Vertical acquisition and integration is the new martech play

Earlier this year, McDonalds paid $300 million dollars for Dynamic Yield, a somewhat surprising fit for a fast-food giant and a tech company known for dynamic pricing and personalization. Just this week, MasterCard acquired SessionM, a Customer Data Platform (CDP)/loyalty program vendor (value disclosed, but based on $100 million in investment rounds and some industry […]