Content management consulting
Content management is a large, multi-disciplinary practice, encompassing a wide range of disciplines from design and creative, to information organization, to front-end and back-end coding.
Hiring an expert in the field can help with problems ranging from baseline understanding to advanced concepts.
CMS vendor evaluation
More than ever, marketing technology is an extremely complex process. With new approaches, vendors and the de-coupling of functions – where you may have evaluated from a small shortlist of vendors in the past – you now need to understand a larger ecosystem of approaches, pricing models and integration potential.
Technology stack analysis
Digital transformation is often accompanied by a number of changes in systems, architectures, and approaches. Up-front analysis can help in setting clear expectations and timelines.
Questions to ask:
- If your current systems are not meeting your needs, is it the software, the implementation, or the processes?
- How can you migrate systems in a way that mitigates risk, but maximizes velocity?
With a change in vendors, there is often a change in approach – a move from waterfall to agile, or new languages and frameworks.
It’s important to ensure that a transformation project takes into account the systems, people and processes.