Clearly, 2020 has been a year unlike any other (at least in my working lifetime). Interestingly, while the “real world” has been turned upside down by the covid-19 pandemic, much of the marketing technology landscape remains either unchanged, or accelerated. Let’s start by looking back… 2020 predictions revisited In September Read more…
First reported at TechTarget: “Salesforce CMS now generally available” the release coincided with the overall Salesforce Winter ’20 update. So what does this mean in practice, particularly for Sitecore customers, where they have had a “strategic partnership” with Salesforce for two years. First, this is not unexpected – the CMS Read more…
Earlier this year, McDonalds paid $300 million dollars for Dynamic Yield, a somewhat surprising fit for a fast-food giant and a tech company known for dynamic pricing and personalization. Just this week, MasterCard acquired SessionM, a Customer Data Platform (CDP)/loyalty program vendor (value disclosed, but based on $100 million in Read more…
Marc Benioff personally owns Time Magazine and via Salesforce Ventures, has a few million dollars invested in various WCM companies, including Bloomreach, Contentful and now $12 million in Automattic (Benioff owns 4% of Salesforce shares and they made a $300 million investment in Automattic). That may seem like a lot, Read more…
After the announcement of Salesforce Ventures investing an astonishing $300 million in Automattic last week, I wrote extensively on the topic and in particular the impact on potential strategic partnership between Salesforce and Automattic, given that WCM is still a gap in their portfolio. I concluded (and other smart folks Read more…
Well, the most exciting news in WCM in a while has dropped today, with the announcement that Salesforce Ventures is investing $300 million in Automattic (aka WordPress) for a valuation of $3 billion dollars. For comparison, any other WCM vendor has been valued at far less than this in the Read more…
Two analyst firms have put out some predictions for the future of WCM earlier this year; Mark Grannan from Forrester wrote a report entitled “Coming Soon: Agile Content Curation And Orchestration Will Redefine CMS” with the catchy subtitle “It’s The End Of Web CMS As We Know It (And I Read more…