Web Content Management

Things that are almost, but not quite, WCM: The extended family

When I wrote my post “Should “Web Content Management” even exist as a category anymore?” I got some feedback from Jake Wilund the Product Manager responsible for the Acquia Content Cloud offering in the works, asking if I should have included Content Marketing Platforms – which is astute, given that CMP is in many ways […]

Content Marketing Platforms

CMP is ready for something big to happen…

About three months ago, Ryan Skinner – the Forrester analyst for B2C marketing professions – wrote a long (25 tweet!) thread about Content Marketing Platforms (CMP): I won’t repeat the entire thread, because you can read it for yourself directly from Ryan, but it does do a good job breaking down the current state of […]