Mark Demeny

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Web Content Management

Should “Web Content Management” even exist as a category anymore?

One of the challenges facing customers and analysts (and vendors!) is the ever-changing definition of what a Web Content Management system even is. Tony Byrne has discussed this fragmentation in some detail. In particular, I like his characterization of “products” (which often do one thing well) vs. “platforms” (which often Read more…

By Mark, 3 yearsOctober 28, 2019 ago
Web Content Management

WCM systems are the hot new billionaire status symbol of 2019

Marc Benioff personally owns Time Magazine and via Salesforce Ventures, has a few million dollars invested in various WCM companies, including Bloomreach, Contentful and now $12 million in Automattic (Benioff owns 4% of Salesforce shares and they made a $300 million investment in Automattic). That may seem like a lot, Read more…

By Mark, 3 yearsOctober 8, 2019 ago
Web Content Management

Some thoughts on Salesforce and Automattic

Well, the most exciting news in WCM in a while has dropped today, with the announcement that Salesforce Ventures is investing $300 million in Automattic (aka WordPress) for a valuation of $3 billion dollars. For comparison, any other WCM vendor has been valued at far less than this in the Read more…

By Mark, 3 yearsSeptember 19, 2019 ago
Content Marketing Platforms

CMP is ready for something big to happen…

About three months ago, Ryan Skinner – the Forrester analyst for B2C marketing professions – wrote a long (25 tweet!) thread about Content Marketing Platforms (CMP): I won’t repeat the entire thread, because you can read it for yourself directly from Ryan, but it does do a good job breaking Read more…

By Mark, 3 yearsSeptember 3, 2019 ago
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mdemeny@gmail.com

All blog photos are taken by myself and posted to my Flickr stream.https://www.thehomexpert.net/

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