When I wrote my post “Should “Web Content Management” even exist as a category anymore?” I got some feedback from Jake Wilund the Product Manager responsible for the Acquia Content Cloud offering in the works, asking if I should have included Content Marketing Platforms – which is astute, given that CMP is in many ways […]
Two analyst firms have put out some predictions for the future of WCM earlier this year; Mark Grannan from Forrester wrote a report entitled “Coming Soon: Agile Content Curation And Orchestration Will Redefine CMS” with the catchy subtitle “It’s The End Of Web CMS As We Know It (And I Feel Fine)”. There is a […]
About three months ago, Ryan Skinner – the Forrester analyst for B2C marketing professions – wrote a long (25 tweet!) thread about Content Marketing Platforms (CMP): I won’t repeat the entire thread, because you can read it for yourself directly from Ryan, but it does do a good job breaking down the current state of […]