Last week, Wix engaged in some “guerilla marketing” by sending a number of prominent influencers some very nice Bose noise-cancelling headphones, and a link to a bizarre “secret” site with a “parody” video of a fictitious communique from “WordPress” to their users. Apparently there is another Wix vs. WP video Read more…
Warren Buffet famously spoke of “economic moats” when investing in companies. The idea being there are “defensible” competitive advantages to that company which make it difficult for newer players to compete. An example would be the massive network effects of Facebook, or the warehousing, delivery and logistical capabilities of Amazon. Read more…
Marc Benioff personally owns Time Magazine and via Salesforce Ventures, has a few million dollars invested in various WCM companies, including Bloomreach, Contentful and now $12 million in Automattic (Benioff owns 4% of Salesforce shares and they made a $300 million investment in Automattic). That may seem like a lot, Read more…
After the announcement of Salesforce Ventures investing an astonishing $300 million in Automattic last week, I wrote extensively on the topic and in particular the impact on potential strategic partnership between Salesforce and Automattic, given that WCM is still a gap in their portfolio. I concluded (and other smart folks Read more…
Well, the most exciting news in WCM in a while has dropped today, with the announcement that Salesforce Ventures is investing $300 million in Automattic (aka WordPress) for a valuation of $3 billion dollars. For comparison, any other WCM vendor has been valued at far less than this in the Read more…