Mark Demeny

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Customer Data Platforms

Vertical acquisition and integration is the new martech play

Earlier this year, McDonalds paid $300 million dollars for Dynamic Yield, a somewhat surprising fit for a fast-food giant and a tech company known for dynamic pricing and personalization. Just this week, MasterCard acquired SessionM, a Customer Data Platform (CDP)/loyalty program vendor (value disclosed, but based on $100 million in Read more…

By Mark, 3 yearsOctober 25, 2019 ago
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mdemeny@gmail.com

All blog photos are taken by myself and posted to my Flickr stream.https://www.thehomexpert.net/

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