Clearly, 2020 has been a year unlike any other (at least in my working lifetime). Interestingly, while the “real world” has been turned upside down by the covid-19 pandemic, much of the marketing technology landscape remains either unchanged, or accelerated. Let’s start by looking back… 2020 predictions revisited In September 2019, I wrote a post […]
Warren Buffet famously spoke of “economic moats” when investing in companies. The idea being there are “defensible” competitive advantages to that company which make it difficult for newer players to compete. An example would be the massive network effects of Facebook, or the warehousing, delivery and logistical capabilities of Amazon. Morningstar, the stock rating agency, […]
Everyone should be familiar with this slide – it is used by almost every vendor to compare different offerings (either within their own offerings, or as a way to differentiate from competitors). I happen to be using a version from BMC software, but any search for “SaaS vs. IaaS vs. PaaS” would pull up hundreds […]
Dries Buytaert (creator of Drupal and CTO at Acquia) posted this tweet regarding the relationship between user experience and sentiment regarding Drupal: I replied that unlike what the graphic indicated, we actually saw similar results in our research at Sitecore, and that much of this echos what Tony Byrne saw when he described a “Drupal-like […]
When I wrote my post “Should “Web Content Management” even exist as a category anymore?” I got some feedback from Jake Wilund the Product Manager responsible for the Acquia Content Cloud offering in the works, asking if I should have included Content Marketing Platforms – which is astute, given that CMP is in many ways […]
Following my post on CMP, Shafqat Islam, the CEO of NewsCred, one of the notable vendors in the space wrote the following comments: In a couple months there will only be one pure play CMP vendor left standing. Everyone else will be acquired, out of business, or a zombie company. Sad truth about the category. […]
About three months ago, Ryan Skinner – the Forrester analyst for B2C marketing professions – wrote a long (25 tweet!) thread about Content Marketing Platforms (CMP): I won’t repeat the entire thread, because you can read it for yourself directly from Ryan, but it does do a good job breaking down the current state of […]