Ben Thomson and I discuss all things CMS implementation-related. We discuss how composable CMS helps create seamless omnichannel experiences by breaking down silos within organizations (2:26) and between different channels (2:51). Key points include: Acknowledging performance trade-offs when moving to composable architecture, primarily concerning team workflow adjustments rather than front-end speed (44:50). The evolution from page-based content […]
It’s been a few months since the Gartner DXP Magic Quadrant for 2025 was released, and there has already been some very well-researched commentary and discussion from vendors. So, rather than repeating the excellent work of others, I want to highlight a few of the core concepts and where the DXP market is headed. First, each and […]
Last year, I left Sitecore after more than 8 years. When I joined, they were a 200-person company at the forefront of WCM technology (they weren’t even on any analyst reports!). I grew along with the company from a Sales Engineer, all the way to being the Director of Product Strategy and it was an […]
Warren Buffet famously spoke of “economic moats” when investing in companies. The idea being there are “defensible” competitive advantages to that company which make it difficult for newer players to compete. An example would be the massive network effects of Facebook, or the warehousing, delivery and logistical capabilities of Amazon. Morningstar, the stock rating agency, […]
Everyone should be familiar with this slide – it is used by almost every vendor to compare different offerings (either within their own offerings, or as a way to differentiate from competitors). I happen to be using a version from BMC software, but any search for “SaaS vs. IaaS vs. PaaS” would pull up hundreds […]
It is a truth universally acknowledged, that a single user in possession of a good CMS must be in want of a better CMS. (Yours truly – with apologies to Charlotte Brontë) I wrote last week on the topic of user satisfaction in WCM and how complicated it is to categorize and evaluate underlying data […]
When I wrote my post “Should “Web Content Management” even exist as a category anymore?” I got some feedback from Jake Wilund the Product Manager responsible for the Acquia Content Cloud offering in the works, asking if I should have included Content Marketing Platforms – which is astute, given that CMP is in many ways […]
One of the challenges facing customers and analysts (and vendors!) is the ever-changing definition of what a Web Content Management system even is. Tony Byrne has discussed this fragmentation in some detail. In particular, I like his characterization of “products” (which often do one thing well) vs. “platforms” (which often don’t do a single task […]
A lot of people are familiar with the concept of Maslow’s Hierarchy of Needs: In a nutshell, it means that in general, basic needs must be met first before moving to higher needs. But the concept can also relate to a Content Management selection and practice within an organization. Basic needs: This can be thought […]
Marc Benioff personally owns Time Magazine and via Salesforce Ventures, has a few million dollars invested in various WCM companies, including Bloomreach, Contentful and now $12 million in Automattic (Benioff owns 4% of Salesforce shares and they made a $300 million investment in Automattic). That may seem like a lot, but it pales in comparison […]