One of the challenges facing customers and analysts (and vendors!) is the ever-changing definition of what a Web Content Management system even is. Tony Byrne has discussed this fragmentation in some detail. In particular, I like his characterization of “products” (which often do one thing well) vs. “platforms” (which often don’t do a single task […]
Marc Benioff personally owns Time Magazine and via Salesforce Ventures, has a few million dollars invested in various WCM companies, including Bloomreach, Contentful and now $12 million in Automattic (Benioff owns 4% of Salesforce shares and they made a $300 million investment in Automattic). That may seem like a lot, but it pales in comparison […]
Well, the most exciting news in WCM in a while has dropped today, with the announcement that Salesforce Ventures is investing $300 million in Automattic (aka WordPress) for a valuation of $3 billion dollars. For comparison, any other WCM vendor has been valued at far less than this in the past. Most recently, the big […]
About three months ago, Ryan Skinner – the Forrester analyst for B2C marketing professions – wrote a long (25 tweet!) thread about Content Marketing Platforms (CMP): I won’t repeat the entire thread, because you can read it for yourself directly from Ryan, but it does do a good job breaking down the current state of […]