Categories
Appearances

The Hero’s Journey to Composable

The Hero’s Journey to Composable: A Conversation with Uniform’s Mark Demeny

Categories
Web Content Management

What do people really mean when they say “headless”, “hybrid headless” or “composable”?

Whenever I am in a room discussing all things content management with peers and talking about the definition of “headless”, “hybrid headless” and “composable” I’ve found that even among a group of five people you’ll get six opinions. What is clear is that “headless” is a pretty poor word to describe headless content management systems, […]

Categories
Appearances

RFPs in a Composable World with Forrester

Joe Cicman, Sr. Analyst at Forrester, and Mark Demeny, Head of Product Strategy at Uniform, got together to demonstrate where to start when replacing your CMS and how to evaluate vendors against your organization’s needs.

Categories
Appearances

It’s Not Me, It’s You, CMS: When It’s Time to Move On

How to evaluate new CMS vendors to ensure they match your organization’s needs  At some point you know your CMS has to go, but then what? There’s a lot to consider. What are the options and pitfalls? Do you go CMS, DXP, or a digital experience composition platform (DXCP)? And what about headless? Join CMS […]

Categories
Appearances

Rockstar CMO Episode 146: The Metaverse and Marketing Gifts Holiday Special Episode

The metaverse has been a hot topic this year, and as Jeff Clark enjoys a holiday Ian Truscott dives into the topic with omnichannel and digital experience experts Noz Urbina and Mark Demeny.

Categories
Appearances

Coherent Thoughts Podcast

This week, James and Mark focus the discussion on content. Some of the topics include personalization, what marketers get wrong, the effect of SEO on content quality, machine learning, how much content brands need to create, and much more.

Categories
Web Content Management

Some thoughts about the Wix and WordPress kerfuffle

Last week, Wix engaged in some “guerilla marketing” by sending a number of prominent influencers some very nice Bose noise-cancelling headphones, and a link to a bizarre “secret” site with a “parody” video of a fictitious communique from “WordPress” to their users. Apparently there is another Wix vs. WP video out there – not linked […]

Categories
Customer Experience Web Content Management

WCM/DXP 2021 predictions (Part 3 of my 2020 review)

Last time around in my 2020 predictions, I did reasonably well, so I’m going to be a little bolder in my 2021 set. To be clear, I think some of these may be a little too early (i.e. ad network consent as a feature, SPAC exit, etc.) but here goes. Previous entries: Part 1 (2020 […]

Categories
Customer Experience Web Content Management

2020 Year in Review (Part 2 – missed trends)

This is Part 2, where I cover some of the trends that I missed in 2020. Part 1 is here and is reviewing some of my 2020 predictions. Part 3 will cover predictions for 2021. Front-end-as-a-service One of the big trends that I missed, is the emergence and growth of a relatively new category: “Front-end […]

Categories
Customer Data Platforms Customer Experience Web Content Management

2020 Year in review (Part 1)

Clearly, 2020 has been a year unlike any other (at least in my working lifetime). Interestingly, while the “real world” has been turned upside down by the covid-19 pandemic, much of the marketing technology landscape remains either unchanged, or accelerated. Let’s start by looking back… 2020 predictions revisited In September 2019, I wrote a post […]