Categories
Appearances

The Changing State of The Content Industry

Roundtable discussion with fellow industry experts share their front-line perspectives on the rapid evolution of the content technology landscape and challenges faced by organizations today. 

Categories
Web Content Management

AI and content management – what does it all mean?

Generative AI is in the midst of having a major moment in the content management space. One of the long-standing hurdles for any organization is creating large amounts of high-quality content – particularly as the number of audiences and channels continues to grow. Generative AI has the potential to dramatically reshape how marketing organizations create […]

Categories
Appearances

The Hero’s Journey to Composable

The Hero’s Journey to Composable: A Conversation with Uniform’s Mark Demeny

Categories
Web Content Management

What do people really mean when they say “headless”, “hybrid headless” or “composable”?

Whenever I am in a room discussing all things content management with peers and talking about the definition of “headless”, “hybrid headless” and “composable” I’ve found that even among a group of five people you’ll get six opinions. What is clear is that “headless” is a pretty poor word to describe headless content management systems, […]

Categories
Appearances

RFPs in a Composable World with Forrester

Joe Cicman, Sr. Analyst at Forrester, and Mark Demeny, Head of Product Strategy at Uniform, got together to demonstrate where to start when replacing your CMS and how to evaluate vendors against your organization’s needs.

Categories
Appearances

It’s Not Me, It’s You, CMS: When It’s Time to Move On

How to evaluate new CMS vendors to ensure they match your organization’s needs  At some point you know your CMS has to go, but then what? There’s a lot to consider. What are the options and pitfalls? Do you go CMS, DXP, or a digital experience composition platform (DXCP)? And what about headless? Join CMS […]

Categories
Appearances

Rockstar CMO Episode 146: The Metaverse and Marketing Gifts Holiday Special Episode

The metaverse has been a hot topic this year, and as Jeff Clark enjoys a holiday Ian Truscott dives into the topic with omnichannel and digital experience experts Noz Urbina and Mark Demeny.

Categories
Appearances

Coherent Thoughts Podcast

This week, James and Mark focus the discussion on content. Some of the topics include personalization, what marketers get wrong, the effect of SEO on content quality, machine learning, how much content brands need to create, and much more.

Categories
Web Content Management

Some thoughts about the Wix and WordPress kerfuffle

Last week, Wix engaged in some “guerilla marketing” by sending a number of prominent influencers some very nice Bose noise-cancelling headphones, and a link to a bizarre “secret” site with a “parody” video of a fictitious communique from “WordPress” to their users. Apparently there is another Wix vs. WP video out there – not linked […]

Categories
Customer Experience Web Content Management

WCM/DXP 2021 predictions (Part 3 of my 2020 review)

Last time around in my 2020 predictions, I did reasonably well, so I’m going to be a little bolder in my 2021 set. To be clear, I think some of these may be a little too early (i.e. ad network consent as a feature, SPAC exit, etc.) but here goes. Previous entries: Part 1 (2020 […]