Customer Experience

Revisited: The risks of Facebook’s “Metaverse” big bet

Updated to add this reference to a conversation with Noz Urbina on Ian Truscott’s Rockstar CMO Episode 146 podcast where we discuss the metaverse and what it actually means for marketers. Since this was first published, it’s worth noting that Facebook and others have largely pulled back from their metaverse bets, though Augmented Reality (AR) […]


Rockstar CMO Episode 146: The Metaverse and Marketing Gifts Holiday Special Episode

The metaverse has been a hot topic this year, and as Jeff Clark enjoys a holiday Ian Truscott dives into the topic with omnichannel and digital experience experts Noz Urbina and Mark Demeny.