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Things I like lately

Pocket When Google Reader was snuffed out in 2013, a little part of me died with it. It was a great tool for aggregating RSS feeds in order to have a regular stream of news and information aggregated right in front of me. Although Pocket isn’t a direct replacement, it does provide a great way […]

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Web Content Management

Inherent conflicts in Web Content Management – Part 1: Visual design vs. Structured content

It is a truth universally acknowledged, that a single user in possession of a good CMS must be in want of a better CMS. (Yours truly – with apologies to Charlotte Brontë) I wrote last week on the topic of user satisfaction in WCM and how complicated it is to categorize and evaluate underlying data […]

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Web Content Management

On the definition of “satisfaction” in Web Content Management systems (it’s complicated)

Dries Buytaert (creator of Drupal and CTO at Acquia) posted this tweet regarding the relationship between user experience and sentiment regarding Drupal: I replied that unlike what the graphic indicated, we actually saw similar results in our research at Sitecore, and that much of this echos what Tony Byrne saw when he described a “Drupal-like […]

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Web Content Management

Things that are almost, but not quite, WCM: The extended family

When I wrote my post “Should “Web Content Management” even exist as a category anymore?” I got some feedback from Jake Wilund the Product Manager responsible for the Acquia Content Cloud offering in the works, asking if I should have included Content Marketing Platforms – which is astute, given that CMP is in many ways […]

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Web Content Management

Salesforce CMS now out of beta

First reported at TechTarget: “Salesforce CMS now generally available” the release coincided with the overall Salesforce Winter ’20 update. So what does this mean in practice, particularly for Sitecore customers, where they have had a “strategic partnership” with Salesforce for two years. First, this is not unexpected – the CMS beta and roadmap had been […]

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Web Content Management

Should “Web Content Management” even exist as a category anymore?

One of the challenges facing customers and analysts (and vendors!) is the ever-changing definition of what a Web Content Management system even is. Tony Byrne has discussed this fragmentation in some detail. In particular, I like his characterization of “products” (which often do one thing well) vs. “platforms” (which often don’t do a single task […]

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Customer Data Platforms

Vertical acquisition and integration is the new martech play

Earlier this year, McDonalds paid $300 million dollars for Dynamic Yield, a somewhat surprising fit for a fast-food giant and a tech company known for dynamic pricing and personalization. Just this week, MasterCard acquired SessionM, a Customer Data Platform (CDP)/loyalty program vendor (value disclosed, but based on $100 million in investment rounds and some industry […]

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Customer Experience Web Content Management

The difference between “Customer Experience” and actual Customer Experience

Each and every day, my Twitter feed is filled with references to “Customer Experience” to the point that the term has somewhat lost all meaning. Articles like “Why Focus On Customer Experience? Here’s Why.” appear daily and many of them reference much of the same underlying data that show ” Customer Experience Leaders outperformed the […]

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Web Content Management

Maslow’s Hierarchy of (CMS) needs

A lot of people are familiar with the concept of Maslow’s Hierarchy of Needs: In a nutshell, it means that in general, basic needs must be met first before moving to higher needs. But the concept can also relate to a Content Management selection and practice within an organization. Basic needs: This can be thought […]

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Web Content Management

WCM systems are the hot new billionaire status symbol of 2019

Marc Benioff personally owns Time Magazine and via Salesforce Ventures, has a few million dollars invested in various WCM companies, including Bloomreach, Contentful and now $12 million in Automattic (Benioff owns 4% of Salesforce shares and they made a $300 million investment in Automattic). That may seem like a lot, but it pales in comparison […]