Note: This blog entry originally appeared as a guest post for Boye & Co. – a group for industry experts to exchange opinions and experiences. As noted, it is a continuation of a previous post – which you may want to read first. What’s really the value of content? And how do we measure the […]
Note: This blog entry originally appeared as a guest post for Boye & Co. – a group for industry experts to exchange opinions and experiences. It was a lot of fun to collaborate with Janus on getting the topic nailed down and nicely defined. Reading one of the last columns by Janus Boye on reflections […]
As of this writing on March 19th, large portions of the world are in lockdown or in the process of moving to that state. It is an extremely sad reality that many tourism, hospitality, and services companies and entire industries could potentially be (save massive government intervention) completely wiped out. I personally have numerous friends […]
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I’ve joined Contentful!
Last year, I left Sitecore after more than 8 years. When I joined, they were a 200-person company at the forefront of WCM technology (they weren’t even on any analyst reports!). I grew along with the company from a Sales Engineer, all the way to being the Director of Product Strategy and it was an […]
Warren Buffet famously spoke of “economic moats” when investing in companies. The idea being there are “defensible” competitive advantages to that company which make it difficult for newer players to compete. An example would be the massive network effects of Facebook, or the warehousing, delivery and logistical capabilities of Amazon. Morningstar, the stock rating agency, […]
About a month or so back, I wrote a fairly popular essay on customer experience and the central role that empathy plays. I also said these platforms (and any martech stack) have the potential to help transform customer experience, but that many of the tools enabled by these suites are often aligned to a superficial […]
Everyone should be familiar with this slide – it is used by almost every vendor to compare different offerings (either within their own offerings, or as a way to differentiate from competitors). I happen to be using a version from BMC software, but any search for “SaaS vs. IaaS vs. PaaS” would pull up hundreds […]
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#Thank10Women
I saw the #Thank10women tag trending on Twitter and I thought that it was a nice gesture, but that simply Tweeting a list was insufficient to really show my proper thanks and appreciation. I’m limiting this to my career to try to keep it under 10 people and focus on highlighting women who deserve professional […]
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Things I like lately
Pocket When Google Reader was snuffed out in 2013, a little part of me died with it. It was a great tool for aggregating RSS feeds in order to have a regular stream of news and information aggregated right in front of me. Although Pocket isn’t a direct replacement, it does provide a great way […]
It is a truth universally acknowledged, that a single user in possession of a good CMS must be in want of a better CMS. (Yours truly – with apologies to Charlotte Brontë) I wrote last week on the topic of user satisfaction in WCM and how complicated it is to categorize and evaluate underlying data […]