It’s been a few months since the Gartner DXP Magic Quadrant for 2025 was released, and there has already been some very well-researched commentary and discussion from vendors. So, rather than repeating the excellent work of others, I want to highlight a few of the core concepts and where the DXP market is headed. First, each and […]
Understanding content management as a practice will become more critical for organizations. The Gist I have always said that content management systems (CMSs) have a multiplier effect on existing organizational maturity and practices. If your AI content management strategy and operations are already running smoothly, a good CMS implementation will make that faster and more […]
When a new analyst report comes out, it’s a bit like Oscar season among CMS/DXP vendors. Not only do employees at the “winning” vendors get a rare opportunity to crow on LinkedIn and thank everyone who made it possible – because bragging about revenue is gauche – but it also gives those of us in […]
Updated to add this reference to a conversation with Noz Urbina on Ian Truscott’s Rockstar CMO Episode 146 podcast where we discuss the metaverse and what it actually means for marketers. Since this was first published, it’s worth noting that Facebook and others have largely pulled back from their metaverse bets, though Augmented Reality (AR) […]
Update: I joined Andy Kaiser, the CEO of Ninetailed for a webinar where we discussed this blog post (and it’s role in influencing his product direction) and how things have changed in the intervening years since I originally wrote it. We covered a great deal along the way – how technologies have changed, the role […]
Last time around in my 2020 predictions, I did reasonably well, so I’m going to be a little bolder in my 2021 set. To be clear, I think some of these may be a little too early (i.e. ad network consent as a feature, SPAC exit, etc.) but here goes. Previous entries: Part 1 (2020 […]
This is Part 2, where I cover some of the trends that I missed in 2020. Part 1 is here and is reviewing some of my 2020 predictions. Part 3 will cover predictions for 2021. Front-end-as-a-service One of the big trends that I missed, is the emergence and growth of a relatively new category: “Front-end […]
Clearly, 2020 has been a year unlike any other (at least in my working lifetime). Interestingly, while the “real world” has been turned upside down by the covid-19 pandemic, much of the marketing technology landscape remains either unchanged, or accelerated. Let’s start by looking back… 2020 predictions revisited In September 2019, I wrote a post […]
Note: This blog entry originally appeared as a guest post for Boye & Co. – a group for industry experts to exchange opinions and experiences. As noted, it is a continuation of a previous post – which you may want to read first. What’s really the value of content? And how do we measure the […]
Note: This blog entry originally appeared as a guest post for Boye & Co. – a group for industry experts to exchange opinions and experiences. It was a lot of fun to collaborate with Janus on getting the topic nailed down and nicely defined. Reading one of the last columns by Janus Boye on reflections […]