Categories
Customer Experience

Revisited: The risks of Facebook’s “Metaverse” big bet

Updated to add this reference to a conversation with Noz Urbina on Ian Truscott’s Rockstar CMO Episode 146 podcast where we discuss the metaverse and what it actually means for marketers. Since this was first published, it’s worth noting that Facebook and others have largely pulled back from their metaverse bets, though Augmented Reality (AR) […]

Categories
Customer Experience

Updated: Is the hype around personalization dead?

Update: I joined Andy Kaiser, the CEO of Ninetailed for a webinar where we discussed this blog post (and it’s role in influencing his product direction) and how things have changed in the intervening years since I originally wrote it. We covered a great deal along the way – how technologies have changed, the role […]

Categories
Customer Experience Web Content Management

WCM/DXP 2021 predictions (Part 3 of my 2020 review)

Last time around in my 2020 predictions, I did reasonably well, so I’m going to be a little bolder in my 2021 set. To be clear, I think some of these may be a little too early (i.e. ad network consent as a feature, SPAC exit, etc.) but here goes. Previous entries: Part 1 (2020 […]

Categories
Customer Experience Web Content Management

2020 Year in Review (Part 2 – missed trends)

This is Part 2, where I cover some of the trends that I missed in 2020. Part 1 is here and is reviewing some of my 2020 predictions. Part 3 will cover predictions for 2021. Front-end-as-a-service One of the big trends that I missed, is the emergence and growth of a relatively new category: “Front-end […]

Categories
Customer Data Platforms Customer Experience Web Content Management

2020 Year in review (Part 1)

Clearly, 2020 has been a year unlike any other (at least in my working lifetime). Interestingly, while the “real world” has been turned upside down by the covid-19 pandemic, much of the marketing technology landscape remains either unchanged, or accelerated. Let’s start by looking back… 2020 predictions revisited In September 2019, I wrote a post […]

Categories
Customer Experience Web Content Management

Accounting For Customer Experience

Note: This blog entry originally appeared as a guest post for Boye & Co. – a group for industry experts to exchange opinions and experiences. As noted, it is a continuation of a previous post – which you may want to read first. What’s really the value of content? And how do we measure the […]

Categories
Customer Experience Web Content Management

Why Are Most Organizations Stuck Solving The Same Content Problems As 20 Years Ago?

Note: This blog entry originally appeared as a guest post for Boye & Co. – a group for industry experts to exchange opinions and experiences. It was a lot of fun to collaborate with Janus on getting the topic nailed down and nicely defined. Reading one of the last columns by Janus Boye on reflections […]

Categories
Customer Experience

Customer experience in the age of COVID-19

As of this writing on March 19th, large portions of the world are in lockdown or in the process of moving to that state. It is an extremely sad reality that many tourism, hospitality, and services companies and entire industries could potentially be (save massive government intervention) completely wiped out. I personally have numerous friends […]

Categories
Customer Experience

Customer Experience and “Customer Experience Platforms” – making it actually work

About a month or so back, I wrote a fairly popular essay on customer experience and the central role that empathy plays. I also said these platforms (and any martech stack) have the potential to help transform customer experience, but that many of the tools enabled by these suites are often aligned to a superficial […]

Categories
Customer Experience Web Content Management

The difference between “Customer Experience” and actual Customer Experience

Each and every day, my Twitter feed is filled with references to “Customer Experience” to the point that the term has somewhat lost all meaning. Articles like “Why Focus On Customer Experience? Here’s Why.” appear daily and many of them reference much of the same underlying data that show ” Customer Experience Leaders outperformed the […]