Roundtable discussion with fellow industry experts share their front-line perspectives on the rapid evolution of the content technology landscape and challenges faced by organizations today.
Generative AI is in the midst of having a major moment in the content management space. One of the long-standing hurdles for any organization is creating large amounts of high-quality content – particularly as the number of audiences and channels continues to grow. Generative AI has the potential to dramatically reshape how marketing organizations create […]
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The Hero’s Journey to Composable
The Hero’s Journey to Composable: A Conversation with Uniform’s Mark Demeny
Whenever I am in a room discussing all things content management with peers and talking about the definition of “headless”, “hybrid headless” and “composable” I’ve found that even among a group of five people you’ll get six opinions. What is clear is that “headless” is a pretty poor word to describe headless content management systems, […]
Joe Cicman, Sr. Analyst at Forrester, and Mark Demeny, Head of Product Strategy at Uniform, got together to demonstrate where to start when replacing your CMS and how to evaluate vendors against your organization’s needs.
How to evaluate new CMS vendors to ensure they match your organization’s needs At some point you know your CMS has to go, but then what? There’s a lot to consider. What are the options and pitfalls? Do you go CMS, DXP, or a digital experience composition platform (DXCP)? And what about headless? Join CMS […]
The metaverse has been a hot topic this year, and as Jeff Clark enjoys a holiday Ian Truscott dives into the topic with omnichannel and digital experience experts Noz Urbina and Mark Demeny.
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Coherent Thoughts Podcast
This week, James and Mark focus the discussion on content. Some of the topics include personalization, what marketers get wrong, the effect of SEO on content quality, machine learning, how much content brands need to create, and much more.
Last week, Wix engaged in some “guerilla marketing” by sending a number of prominent influencers some very nice Bose noise-cancelling headphones, and a link to a bizarre “secret” site with a “parody” video of a fictitious communique from “WordPress” to their users. Apparently there is another Wix vs. WP video out there – not linked […]
Last time around in my 2020 predictions, I did reasonably well, so I’m going to be a little bolder in my 2021 set. To be clear, I think some of these may be a little too early (i.e. ad network consent as a feature, SPAC exit, etc.) but here goes. Previous entries: Part 1 (2020 […]