Appearances
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- Vendors are from Mars, buyers are from Venus: Post-Therapy discussion
After my presentation at the Boye & Co CMS Connect event in Montreal, Akshay Sura of Konabos and I discussed the session including the complexities and challenges in the acquisition and evaluation of Content Management System (CMS) software: Difficulty in CMS Acquisition (1:16-2:00): Mark highlights that evaluating and acquiring CMS software is surprisingly difficult. This difficulty… Read more: Vendors are from Mars, buyers are from Venus: Post-Therapy discussion - Boye & Co presentation: Vendors are from Mars, buyers are from Venus
Ever wonder why CMS pricing is so opaque?Or why there isn’t a universal standard for content modelling?Or why do most vendors ignore authoring experience in favour of shiny new features? Or why RFPs rarely lead to the outcomes and expectations either side has? Allow me to provide the benefit of over 20 years experience working… Read more: Boye & Co presentation: Vendors are from Mars, buyers are from Venus - How composable CMS powers seamless Omnichannel engagement
Ben Thomson and I discuss all things CMS implementation-related. We discuss how composable CMS helps create seamless omnichannel experiences by breaking down silos within organizations (2:26) and between different channels (2:51). Key points include: Acknowledging performance trade-offs when moving to composable architecture, primarily concerning team workflow adjustments rather than front-end speed (44:50). The evolution from page-based content… Read more: How composable CMS powers seamless Omnichannel engagement - Composability Isn’t a Cure-All — It’s a Choice
In this episode of CMSWire TV’s Digital Experience Show, Dom Nicastro and I have a frank discussion on the realities of composability and AI’s slow maturation in digital experience platforms. - CMS Kickoff 2024
I’ve been attending J. Boye events for a few years now – my first being four years ago in Florida. Things slowed a bit during the pandemic, but Janus regularly delivers interesting content and perspective from his expert members and those outside his community. I’m looking forward to attending the CMS Kickoff in January 15-17… Read more: CMS Kickoff 2024
Writing
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- CMS Critic contribution: Forrester DXP Wave 2025I saw down with Matt Garrepy of CMS Critic to continue the tradition of discussing new analyst reports as they are released. The agentic revolution we saw emerging at MACH Alliance’s Composable Conference this year is now the primary evaluation criteria. Only 9 vendors made this year’s cut—down from 15 in 2023—and agent orchestration capabilities… Read more: CMS Critic contribution: Forrester DXP Wave 2025
- Some Thoughts on the Gartner Digital Experience Platforms (DXP) Magic Quadrant for 2025It’s been a few months since the Gartner DXP Magic Quadrant for 2025 was released, and there has already been some very well-researched commentary and discussion from vendors. So, rather than repeating the excellent work of others, I want to highlight a few of the core concepts and where the DXP market is headed. First, each and… Read more: Some Thoughts on the Gartner Digital Experience Platforms (DXP) Magic Quadrant for 2025
- Is Your AI Content Management Strategy Ready for the New Era?Understanding content management as a practice will become more critical for organizations. The Gist I have always said that content management systems (CMSs) have a multiplier effect on existing organizational maturity and practices. If your AI content management strategy and operations are already running smoothly, a good CMS implementation will make that faster and more… Read more: Is Your AI Content Management Strategy Ready for the New Era?
- Thoughts on the Forrester DXP Wave 2023: Don’t Judge an Analyst Report by its InfographicWhen a new analyst report comes out, it’s a bit like Oscar season among CMS/DXP vendors. Not only do employees at the “winning” vendors get a rare opportunity to crow on LinkedIn and thank everyone who made it possible – because bragging about revenue is gauche – but it also gives those of us in… Read more: Thoughts on the Forrester DXP Wave 2023: Don’t Judge an Analyst Report by its Infographic
- November UpdatesMACH and J. Boye social night in Toronto – November 21st. I will be in Toronto on November 21st. to attend a J. Boye CMS Experts group in person. It has been quite some time since I’ve been to one, so I’m looking forward to seeing Janus and friends. Following this event, we’ll be at… Read more: November Updates
- How to evaluate Content Management SystemsThe last five years have meant some rapid advancements in how Content Management Systems are built, deployed and implemented. However, these advances also come with a great deal of added complexity and understanding needed “headless!” “multi-tenant SaaS!” etc. It’s no wonder clients are more confused than ever. Here is our four-phased approach for evaluating a… Read more: How to evaluate Content Management Systems
- Revisited: The risks of Facebook’s “Metaverse” big betUpdated to add this reference to a conversation with Noz Urbina on Ian Truscott’s Rockstar CMO Episode 146 podcast where we discuss the metaverse and what it actually means for marketers. Since this was first published, it’s worth noting that Facebook and others have largely pulled back from their metaverse bets, though Augmented Reality (AR)… Read more: Revisited: The risks of Facebook’s “Metaverse” big bet
- Updated: Is the hype around personalization dead?Update: I joined Andy Kaiser, the CEO of Ninetailed for a webinar where we discussed this blog post (and it’s role in influencing his product direction) and how things have changed in the intervening years since I originally wrote it. We covered a great deal along the way – how technologies have changed, the role… Read more: Updated: Is the hype around personalization dead?