Mark Demeny

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random martech thoughts

Customer Experience

The difference between “Customer Experience” and actual Customer Experience

Each and every day, my Twitter feed is filled with references to “Customer Experience” to the point that the term has somewhat lost all meaning. Articles like “Why Focus On Customer Experience? Here’s Why.” appear daily and many of them Read more…

By Mark, 3 yearsOctober 18, 2019 ago
Web Content Management

Maslow’s Hierarchy of (CMS) needs

A lot of people are familiar with the concept of Maslow’s Hierarchy of Needs: In a nutshell, it means that in general, basic needs must be met first before moving to higher needs. But the concept can also relate to Read more…

By Mark, 3 yearsOctober 15, 2019 ago
Web Content Management

WCM systems are the hot new billionaire status symbol of 2019

Marc Benioff personally owns Time Magazine and via Salesforce Ventures, has a few million dollars invested in various WCM companies, including Bloomreach, Contentful and now $12 million in Automattic (Benioff owns 4% of Salesforce shares and they made a $300 Read more…

By Mark, 3 yearsOctober 8, 2019 ago
New York City (where Tumblr is headquartered)
Web Content Management

“Missing parts of the experience of WP VIP as a full WCM”

After the announcement of Salesforce Ventures investing an astonishing $300 million in Automattic last week, I wrote extensively on the topic and in particular the impact on potential strategic partnership between Salesforce and Automattic, given that WCM is still a Read more…

By Mark, 3 yearsSeptember 25, 2019 ago
Web Content Management

Some thoughts on Salesforce and Automattic

Well, the most exciting news in WCM in a while has dropped today, with the announcement that Salesforce Ventures is investing $300 million in Automattic (aka WordPress) for a valuation of $3 billion dollars. For comparison, any other WCM vendor Read more…

By Mark, 3 yearsSeptember 19, 2019 ago
Web Content Management

Using schema.org as a starting point for (headless) WCM

(Alternatively, why are WCM systems – particularly headless ones – not embedding this stuff yesterday? Comments welcome!) First, a little background for those unfamiliar with schema.org. This spartan (ugly?) website hides some very powerful technology and concepts. It’s a open Read more…

By Mark, 3 yearsSeptember 17, 2019 ago
Web Content Management

Revisiting the Hertz $32-million dollar website disaster

At the time this news broke, myself (and every other WCM vendor that wasn’t Adobe) were inhaling sharply, thanking our lucky stars it wasn’t our software or client. Now, to be fair, Adobe AEM is a well-regarded platform. Was it Read more…

By Mark, 3 yearsSeptember 13, 2019 ago
Web Content Management

Predictions for 2020

Two analyst firms have put out some predictions for the future of WCM earlier this year; Mark Grannan from Forrester wrote a report entitled “Coming Soon: Agile Content Curation And Orchestration Will Redefine CMS” with the catchy subtitle “It’s The Read more…

By Mark, 3 yearsSeptember 9, 2019 ago
Bike race - Quebec City Grand Prix 2018
Web Content Management

Good product, bad business?

Following my post on CMP, Shafqat Islam, the CEO of NewsCred, one of the notable vendors in the space wrote the following comments: In a couple months there will only be one pure play CMP vendor left standing. Everyone else Read more…

By Mark, 3 yearsSeptember 6, 2019 ago
Content Marketing Platforms

CMP is ready for something big to happen…

About three months ago, Ryan Skinner – the Forrester analyst for B2C marketing professions – wrote a long (25 tweet!) thread about Content Marketing Platforms (CMP): I won’t repeat the entire thread, because you can read it for yourself directly Read more…

By Mark, 3 yearsSeptember 3, 2019 ago

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Contact
mdemeny@gmail.com

All blog photos are taken by myself and posted to my Flickr stream.https://www.thehomexpert.net/

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