Mark Demeny

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random martech thoughts

Customer Experience

Customer Experience and “Customer Experience Platforms” – making it actually work

About a month or so back, I wrote a fairly popular essay on customer experience and the central role that empathy plays. I also said these platforms (and any martech stack) have the potential to help transform customer experience, but Read more…

By Mark, 3 yearsNovember 25, 2019 ago
Web Content Management

The three types of SaaS vendors in WCM*

Everyone should be familiar with this slide – it is used by almost every vendor to compare different offerings (either within their own offerings, or as a way to differentiate from competitors). I happen to be using a version from Read more…

By Mark, 3 yearsNovember 19, 2019 ago
Personal

#Thank10Women

I saw the #Thank10women tag trending on Twitter and I thought that it was a nice gesture, but that simply Tweeting a list was insufficient to really show my proper thanks and appreciation. I’m limiting this to my career to Read more…

By Mark, 3 yearsNovember 13, 2019 ago
Personal

Things I like lately

Pocket When Google Reader was snuffed out in 2013, a little part of me died with it. It was a great tool for aggregating RSS feeds in order to have a regular stream of news and information aggregated right in Read more…

By Mark, 3 yearsNovember 11, 2019 ago
Web Content Management

Inherent conflicts in Web Content Management – Part 1: Visual design vs. Structured content

It is a truth universally acknowledged, that a single user in possession of a good CMS must be in want of a better CMS. (Yours truly – with apologies to Charlotte Brontë) I wrote last week on the topic of Read more…

By Mark, 3 yearsNovember 10, 2019 ago
Web Content Management

On the definition of “satisfaction” in Web Content Management systems (it’s complicated)

Dries Buytaert (creator of Drupal and CTO at Acquia) posted this tweet regarding the relationship between user experience and sentiment regarding Drupal: I replied that unlike what the graphic indicated, we actually saw similar results in our research at Sitecore, Read more…

By Mark, 3 yearsNovember 6, 2019 ago
Web Content Management

Things that are almost, but not quite, WCM: The extended family

When I wrote my post “Should “Web Content Management” even exist as a category anymore?” I got some feedback from Jake Wilund the Product Manager responsible for the Acquia Content Cloud offering in the works, asking if I should have Read more…

By Mark, 3 yearsNovember 6, 2019 ago
Web Content Management

Salesforce CMS now out of beta

First reported at TechTarget: “Salesforce CMS now generally available” the release coincided with the overall Salesforce Winter ’20 update. So what does this mean in practice, particularly for Sitecore customers, where they have had a “strategic partnership” with Salesforce for Read more…

By Mark, 3 yearsOctober 31, 2019 ago
Web Content Management

Should “Web Content Management” even exist as a category anymore?

One of the challenges facing customers and analysts (and vendors!) is the ever-changing definition of what a Web Content Management system even is. Tony Byrne has discussed this fragmentation in some detail. In particular, I like his characterization of “products” Read more…

By Mark, 3 yearsOctober 28, 2019 ago
Customer Data Platforms

Vertical acquisition and integration is the new martech play

Earlier this year, McDonalds paid $300 million dollars for Dynamic Yield, a somewhat surprising fit for a fast-food giant and a tech company known for dynamic pricing and personalization. Just this week, MasterCard acquired SessionM, a Customer Data Platform (CDP)/loyalty Read more…

By Mark, 3 yearsOctober 25, 2019 ago

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Contact
mdemeny@gmail.com

All blog photos are taken by myself and posted to my Flickr stream.https://www.thehomexpert.net/

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