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November Updates
MACH and J. Boye social night in Toronto – November 21st. I will be in Toronto on November 21st. to attend a J. Boye CMS Experts group in person. It has been quite some time since I’ve been to one, so I’m looking forward to seeing Janus and friends. Following this event, we’ll be at […]
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How to evaluate Content Management Systems
The last five years have meant some rapid advancements in how Content Management Systems are built, deployed and implemented. However, these advances also come with a great deal of added complexity and understanding needed “headless!” “multi-tenant SaaS!” etc. It’s no wonder clients are more confused than ever. Here is our four-phased approach for evaluating a […]
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Updated: Is the hype around personalization dead?
Update: I joined Andy Kaiser, the CEO of Ninetailed for a webinar where we discussed this blog post (and it’s role in influencing his product direction) and how things have changed in the intervening years since I originally wrote it. We covered a great deal along the way – how technologies have changed, the role […]
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October market updates
Overall thoughts on the week – There is a lot of vendor focus around two core problems these days; federation and visual editing. Some examples: There are a lot of functions like this which will get absorbed into larger portfolios one way or another. As always, the real test is to understand how well they […]
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Adobe Franklin – What is a CMS exactly, anyway?
I finally got around to playing with Adobe Franklin – down to getting the sample configs into GitHub, content into Google Docs and starting to understand how blocks and styles work. (My version of this blog post hosted via Adobe Franklin can be found on my personal test site here: https://main–adobe-franklin–mdemeny.hlx.live/adobe-franklin) At its core, the key value proposition […]
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AI and content management – what does it all mean?
Generative AI is in the midst of having a major moment in the content management space. One of the long-standing hurdles for any organization is creating large amounts of high-quality content – particularly as the number of audiences and channels continues to grow. Generative AI has the potential to dramatically reshape how marketing organizations create […]
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What do people really mean when they say “headless”, “hybrid headless” or “composable”?
Whenever I am in a room discussing all things content management with peers and talking about the definition of “headless”, “hybrid headless” and “composable” I’ve found that even among a group of five people you’ll get six opinions. What is clear is that “headless” is a pretty poor word to describe headless content management systems, […]
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Some thoughts about the Wix and WordPress kerfuffle
Last week, Wix engaged in some “guerilla marketing” by sending a number of prominent influencers some very nice Bose noise-cancelling headphones, and a link to a bizarre “secret” site with a “parody” video of a fictitious communique from “WordPress” to their users. Apparently there is another Wix vs. WP video out there – not linked […]
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WCM/DXP 2021 predictions (Part 3 of my 2020 review)
Last time around in my 2020 predictions, I did reasonably well, so I’m going to be a little bolder in my 2021 set. To be clear, I think some of these may be a little too early (i.e. ad network consent as a feature, SPAC exit, etc.) but here goes. Previous entries: Part 1 (2020 […]
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2020 Year in Review (Part 2 – missed trends)
This is Part 2, where I cover some of the trends that I missed in 2020. Part 1 is here and is reviewing some of my 2020 predictions. Part 3 will cover predictions for 2021. Front-end-as-a-service One of the big trends that I missed, is the emergence and growth of a relatively new category: “Front-end […]
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2020 Year in review (Part 1)
Clearly, 2020 has been a year unlike any other (at least in my working lifetime). Interestingly, while the “real world” has been turned upside down by the covid-19 pandemic, much of the marketing technology landscape remains either unchanged, or accelerated. Let’s start by looking back… 2020 predictions revisited In September 2019, I wrote a post […]
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Accounting For Customer Experience
Note: This blog entry originally appeared as a guest post for Boye & Co. – a group for industry experts to exchange opinions and experiences. As noted, it is a continuation of a previous post – which you may want to read first. What’s really the value of content? And how do we measure the […]
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Why Are Most Organizations Stuck Solving The Same Content Problems As 20 Years Ago?
Note: This blog entry originally appeared as a guest post for Boye & Co. – a group for industry experts to exchange opinions and experiences. It was a lot of fun to collaborate with Janus on getting the topic nailed down and nicely defined. Reading one of the last columns by Janus Boye on reflections […]
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Customer experience in the age of COVID-19
As of this writing on March 19th, large portions of the world are in lockdown or in the process of moving to that state. It is an extremely sad reality that many tourism, hospitality, and services companies and entire industries could potentially be (save massive government intervention) completely wiped out. I personally have numerous friends […]