Ben Thomson and I discuss all things CMS implementation-related.
We discuss how composable CMS helps create seamless omnichannel experiences by breaking down silos within organizations (2:26) and between different channels (2:51).
Key points include:
Acknowledging performance trade-offs when moving to composable architecture, primarily concerning team workflow adjustments rather than front-end speed (44:50).
The evolution from page-based content to structured, reusable content for web, mobile, and personalization (3:02).
The accelerating role of Generative AI in content creation and micro-targeted experiences, emphasizing the need for structured data (3:52).
The importance of using standards like schema.org and JSON-LD to make content easily consumable by search engines and LLMs (5:22).
Discussion on internal team expertise for handling CMS and the “build vs. run” model (8:04).
Defining multi-channel vs. omnichannel experiences and the effort required for a true seamless handoff (13:42).
Addressing regional content variations (language, business practices) and the push-pull model between centralized and regional teams (17:59).
Identifying signs of low efficiency in content operations (e.g., long publishing times, developer dependency for content, outdated content) (23:27).
An analogy of a Formula 1 team to describe successful agile digital teams with specialized roles (30:28).
How composible CMS prepares organizations for evolving AI search trends by enabling structured content, but also highlights the challenge of attribution metrics in an AI-driven world (40:20).