About a month or so back, I wrote a fairly popular essay on customer experience and the central role that empathy plays. I also said these platforms (and any martech stack) have the potential to help transform customer experience, but Read more…
Everyone should be familiar with this slide – it is used by almost every vendor to compare different offerings (either within their own offerings, or as a way to differentiate from competitors). I happen to be using a version from Read more…
I saw the #Thank10women tag trending on Twitter and I thought that it was a nice gesture, but that simply Tweeting a list was insufficient to really show my proper thanks and appreciation. I’m limiting this to my career to Read more…
Pocket When Google Reader was snuffed out in 2013, a little part of me died with it. It was a great tool for aggregating RSS feeds in order to have a regular stream of news and information aggregated right in Read more…
It is a truth universally acknowledged, that a single user in possession of a good CMS must be in want of a better CMS. (Yours truly – with apologies to Charlotte Brontë) I wrote last week on the topic of Read more…
Dries Buytaert (creator of Drupal and CTO at Acquia) posted this tweet regarding the relationship between user experience and sentiment regarding Drupal: I replied that unlike what the graphic indicated, we actually saw similar results in our research at Sitecore, Read more…
When I wrote my post “Should “Web Content Management” even exist as a category anymore?” I got some feedback from Jake Wilund the Product Manager responsible for the Acquia Content Cloud offering in the works, asking if I should have Read more…
First reported at TechTarget: “Salesforce CMS now generally available” the release coincided with the overall Salesforce Winter ’20 update. So what does this mean in practice, particularly for Sitecore customers, where they have had a “strategic partnership” with Salesforce for Read more…
One of the challenges facing customers and analysts (and vendors!) is the ever-changing definition of what a Web Content Management system even is. Tony Byrne has discussed this fragmentation in some detail. In particular, I like his characterization of “products” Read more…
Earlier this year, McDonalds paid $300 million dollars for Dynamic Yield, a somewhat surprising fit for a fast-food giant and a tech company known for dynamic pricing and personalization. Just this week, MasterCard acquired SessionM, a Customer Data Platform (CDP)/loyalty Read more…