Mark Demeny

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random martech thoughts

Customer Experience

WCM/DXP 2021 predictions (Part 3 of my 2020 review)

Last time around in my 2020 predictions, I did reasonably well, so I’m going to be a little bolder in my 2021 set. To be clear, I think some of these may be a little too early (i.e. ad network Read more…

By Mark, 2 months2 months ago
Zion National Park
Customer Experience

2020 Year in Review (Part 2 – missed trends)

This is Part 2, where I cover some of the trends that I missed in 2020. Part 1 is here and is reviewing some of my 2020 predictions. Part 3 will cover predictions for 2021. Front-end-as-a-service One of the big Read more…

By Mark, 2 months2 months ago
Church interior
Customer Data Platforms

2020 Year in review (Part 1)

Clearly, 2020 has been a year unlike any other (at least in my working lifetime). Interestingly, while the “real world” has been turned upside down by the covid-19 pandemic, much of the marketing technology landscape remains either unchanged, or accelerated. Read more…

By Mark, 3 months2 months ago
Customer Experience

Accounting For Customer Experience

Note: This blog entry originally appeared as a guest post for Boye & Co. – a group for industry experts to exchange opinions and experiences. As noted, it is a continuation of a previous post – which you may want Read more…

By Mark, 3 months3 months ago
Customer Experience

Why Are Most Organizations Stuck Solving The Same Content Problems As 20 Years Ago?

Note: This blog entry originally appeared as a guest post for Boye & Co. – a group for industry experts to exchange opinions and experiences. It was a lot of fun to collaborate with Janus on getting the topic nailed Read more…

By Mark, 6 months3 months ago
An empty street in Italy
Customer Experience

Customer experience in the age of COVID-19

As of this writing on March 19th, large portions of the world are in lockdown or in the process of moving to that state. It is an extremely sad reality that many tourism, hospitality, and services companies and entire industries Read more…

By Mark, 11 months10 months ago
Customer Experience

Is the hype around personalization dead?

Personalization has always been one of the major talking points in Web Content Management – with an ever escalating arms race between vendors who have put massive investment in making personalization more complex, more powerful, more rules, simpler, faster, better Read more…

By Mark, 1 year3 months ago
Web Content Management

I’ve joined Contentful!

Last year, I left Sitecore after more than 8 years. When I joined, they were a 200-person company at the forefront of WCM technology (they weren’t even on any analyst reports!). I grew along with the company from a Sales Read more…

By Mark, 1 year1 year ago
Web Content Management

The “moats” in WCM are drying up

Warren Buffet famously spoke of “economic moats” when investing in companies. The idea being there are “defensible” competitive advantages to that company which make it difficult for newer players to compete. An example would be the massive network effects of Read more…

By Mark, 1 year1 year ago
Customer Experience

Customer Experience and “Customer Experience Platforms” – making it actually work

About a month or so back, I wrote a fairly popular essay on customer experience and the central role that empathy plays. I also said these platforms (and any martech stack) have the potential to help transform customer experience, but Read more…

By Mark, 1 year1 year ago

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Contact
mdemeny@gmail.com

All blog photos are taken by myself and posted to my Flickr stream.https://www.thehomexpert.net/

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