Personalization has always been one of the major talking points in Web Content Management – with an ever escalating arms race between vendors who have put massive investment in making personalization more complex, more powerful, more rules, simpler, faster, better Read more…
Last year, I left Sitecore after more than 8 years. When I joined, they were a 200-person company at the forefront of WCM technology (they weren’t even on any analyst reports!). I grew along with the company from a Sales Read more…
Warren Buffet famously spoke of “economic moats” when investing in companies. The idea being there are “defensible” competitive advantages to that company which make it difficult for newer players to compete. An example would be the massive network effects of Read more…
About a month or so back, I wrote a fairly popular essay on customer experience and the central role that empathy plays. I also said these platforms (and any martech stack) have the potential to help transform customer experience, but Read more…
Everyone should be familiar with this slide – it is used by almost every vendor to compare different offerings (either within their own offerings, or as a way to differentiate from competitors). I happen to be using a version from Read more…
I saw the #Thank10women tag trending on Twitter and I thought that it was a nice gesture, but that simply Tweeting a list was insufficient to really show my proper thanks and appreciation. I’m limiting this to my career to Read more…
Pocket When Google Reader was snuffed out in 2013, a little part of me died with it. It was a great tool for aggregating RSS feeds in order to have a regular stream of news and information aggregated right in Read more…
It is a truth universally acknowledged, that a single user in possession of a good CMS must be in want of a better CMS. (Yours truly – with apologies to Charlotte Brontë) I wrote last week on the topic of Read more…
Dries Buytaert (creator of Drupal and CTO at Acquia) posted this tweet regarding the relationship between user experience and sentiment regarding Drupal: I replied that unlike what the graphic indicated, we actually saw similar results in our research at Sitecore, Read more…
When I wrote my post “Should “Web Content Management” even exist as a category anymore?” I got some feedback from Jake Wilund the Product Manager responsible for the Acquia Content Cloud offering in the works, asking if I should have Read more…